What is Waze and how does it work?
Waze is a free mobile GPS navigation app , but while it has some similarities with, for example, Google Maps (both are owned by Google), it also has some things that make it different. Its main differential point bulk sms canada is crowdsourcing , meaning that the entire community of app users can make comments or provide real-time information such as traffic jams, police alerts, accidents or even speed cameras. We could consider Waze as a kind of social network for drivers , who will be able to interact in real time or even customize their virtual avatar.
All these reasons make it a very attractive application for all drivers , and for multiple sectors and companies with physical headquarters. It is the most downloaded transport application on Android , and the fifth on iOS.
This is confirmed by the following data from Spanish users : they spend an average of 45 minutes a day on Waze (on Instagram, for example, the average is 33 minutes a day), they drive 350 km a month and it is used equally by both men and women.
How does advertising work on Waze?
As the name suggests, Waze Ads are advertising messages that appear within the app . These can be used to carry out geolocalized and segmented campaigns , since you can choose where these ads will appear to users. Apart from location, there are many more segmentation options that we can use.
What targeting options does Waze offer?
There will be a lot of targeting possibilities for advertising on Waze. These options would be:
According to Wazer location .
Segmentation by language .
By Operating System : Android, iOS or Windows Phone.
Depending on the time of day .
Based on radial distance : you will see ads related to places nearby.
Depending on the distance you have been driving .
Depending on the distance you are going to drive .
Weather conditions .
The destination location .
All of these options are very comprehensive and offer you the possibility of being very specific about who will be the target of your ads on Waze, so a good prior segmentation study can help you greatly .
