To determine the objectives of the marketing plan, it can be useful to focus on the acronym SMART : Specific, Measurable, Achievable, Relevant and Time-based.
Specific : this factor search mexico phone numbers refers to the technique that allows you to focus your attention on a specific activity. Each objective must be examined and evaluated in all its facets.
Measurable : an objective must be measurable, that is, it must be able to be expressed with a numerical value. This is essential to understand whether the strategies implemented are consistent and functional with the objectives to be achieved.
Achievable : Is a goal achievable? Setting an ambitious result is certainly stimulating, but it is necessary to determine conditions or concrete feasibility.
Revelant : translatable as “Relevant”, this factor focuses its attention not on profit, but on the motivation that drives or can drive a company to achieve the result.
Time-based : in order to define the objectives in a rational way it is appropriate to determine the deadlines. Establishing precise dates improves productivity, even if there is a need to establish dates that are appropriate to the project started.
Although the main objective is to increase sales
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