Over the past 15-20 years there has been a major transformation in the way companies spend their marketing budgets.
The pressure to know how you are investing and how much return on investment you are getting for each peso you decide to put into one medium or another is increasing. This is where digital marketing or e-marketing has come in to change the rules, going from being the one that took the leftovers from the budgets, to becoming the true protagonist of advertising investment in recent years.
As such, the definition of e-marketing can vary, but it basically refers to nepal business email list the set of strategies and channels used digitally to enhance a brand's actions.
Today I will mention some of the many points in which e-marketing -or digital marketing- can be used to boost your business so that you can get an idea of how deep this definition of e-marketing can be.
Websites. The starting point of any digital strategy is almost always a website. This is where the vast majority of brands usually have all the information about their products or services. Gone are the days when a website represented a simple digital brochure, as they have now become true experience centers, mixing all kinds of technologies such as social networks, images, video, forms, geotargeting and even interactive sections that can be true masterpieces.
A good website will always be guided by the golden rule of giving your customer the opportunity to find the information they want about your brand in the easiest and most convenient way possible.
Email Marketing. There are some things that refuse to die, and among them is email marketing. What once resulted in a boom of spam messages has now been refined into much more strategic efforts.
You can create a mailing list to encourage loyalty among your regular customers by informing them of promotions, communicating your branding efforts and offering exclusive benefits.
Social Media. of contact as a tool for direct interaction between brands and customers. However, it has gone from being a complaint center to becoming much more.
Brands have been able to create stories, express their personality and captivate their customers until they become avid followers of fresh content that not only revolves around the brand's products, but also around a community and lifestyle that are worth sharing.
Content Marketing. Content has always been there, but it is only recently that content creation has gained a lot of weight as an important digital strategy.
Generating quality content increases the chances of it being shared on social media, blogs, websites, or video platforms like YouTube. If you manage to nail it by creating a powerful enough piece, your brand recognition can spike significantly.
Influencer Marketing. Among the thousands of hours of content generated every day, there are digital personalities that stand out for their enormous reach, the result of a great personality or years of constant work that have generated a large fan base.
Influencers can have a much greater reach than a well-known brand, and if you find one that aligns with your brand's personality and tone, you may be able to turn them into an ambassador to boost your campaigns or strategies.
Display, Rich Media and Native Advertising. Banners have been part of the digital ecosystem practically since the beginning of the life of websites. What began as a simple static image has evolved into increasingly attractive formats with the evolution to rich media, which allows for greater interaction and recognition by users, and currently to the “native” modality that seeks to integrate ads in the most casual way possible on websites.
Despite being in a difficult moment due to the recent growth in the use of Ad-blockers, these formats are still valid for both computers and mobile devices thanks to the integration with programmatic advertising technologies that make them more effective, so don't forget about them.
SEM. Searching for content on the web is one of the main activities carried out daily. This is where many take advantage of what is called ZMOT (Zero Moment of Truth).
This is the moment when the user begins to find out about what he or she plans to buy by analyzing various options through searches on Google, Yahoo, Bing or any other search engine.
You can take advantage of the open-mindedness of consumers right now and enter an auction model so that your ads appear with certain keywords that are important to your brand, related products, and even competitors.
Video. I left video for last, because today there is no other format that is more relevant in the digital environment. Because of its “similarity” to television and its high impact, it has been where the vast majority of brands have invested and will continue to focus their budgets.
