millennial woman zen.
7. A head start with CSR
Corporate Social Responsibility (CSR) is no longer a fad – especially among millennials. The Deloitte Global Millennial Survey 2019 shows that they want to support companies that have a positive impact on society. Many respondents indicated that they would not hesitate to end a consumer relationship if they disagreed with a company’s practices, values or political preferences.
Because millennials find it important to contribute to a better society, they are more attracted to companies that have a solid CSR strategy . Of course, you should not only do CSR because you attract millennials. If you commit yourself to a cause that you do not believe in yourself, the average person will see right through it. But if you have a CSR strategy because you really want to make a difference – in whatever area – then communicate this to your (potential) customers. That will set you apart from companies that ignore CSR.
Do you want millennials to buy your south africa telegram data service or product? Then think carefully about why you have this desire. Is your offer really suitable for this target group or do you secretly want to join in the hype? The latter is of course not a good reason to focus on millennials. Your content efforts will only succeed if your buyer persona is actually your ideal customer.
So first get started with determining and segmenting your target group . In my experience, many companies find this a difficult step. Their fear is that they exclude many potential customers by defining their target group. That is a misconception. You do not tell anyone that they cannot purchase your service or product. What you do is address a primary group, so that they feel very understood. In this way, you give your company the opportunity to build a sustainable customer base. Are you unsure whether you should really do this? Then consider the following statement: if you focus on everyone, you will ultimately reach no one.
So make your target audience as specific as possible before you start writing. Does the millennial appear to be your ideal customer? Then get started with the above tips!
Of course, this article wouldn't be complete without closing questions. I'm also keen to engage in dialogue. I'm curious about your experience with (content for) the millennial target group. What do you think of the discussion about generation gaps? And do you have any additional advice.
