Maybe the internal links have changed.

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Maybe it's linked to you from somewhere externally. Maybe the anchor text has been updated. Maybe it added some new content, or launched a new product. There are all these little changes. If the results are very close in ranking power, then you can imagine that they'll go up or down slightly during that period. And finally, I think maybe the most controversial one is that we've been hearing a lot recently about the United States v.


Google case and some of the exclusive data that may have given croatia whatsapp number data Google an unfair advantage. A lot of the news has been about how user data is being used to inform search results. In the past, Rand Fishkin and others have run experiments showing how user data can be used to affect real-time ranking changes, so for example, if you get everyone in a large room to click on position 2 or 3 on the SERP, then that result will move up, and so on.



So maybe some of this reactive data is filtering through and affecting the SERP in real time. We don't know, but it's possible. What does that mean? But what does that mean? What does that mean for everyday SEO? Well, I think there are two big things. One is that it affects how you think about reporting. Many of us (I used to do that myself) report on SEO performance on a weekly or monthly basis.