12:25pm — Lunch + Peer Discussion Table 1:55pm — It’ denmark whatsapp number data s OK to Not Be Right: The Future of Analytics Dana DiTomaso Welcome to our analytics future, where embracing imperfection is key. Our ability to capture data is changing rapidly—how do we respond to these changes, and what do they mean for our carefully crafted analytics programs? In this course, you’ll discover strategies for making smart decisions in an environment filled with uncertainty. Through real-world examples and tips, learn how to make decisions based on imperfect data, and gain clarity on how to adjust your mindset for a future where analytical perfection is not only impractical; it’s unnecessary.
2:25 PM — Community Speaker — Break Silos, Create Wealth: Make Search + Social Work Together Nava Hopkins Beyond the familiar SEO and PPC divide, discover the hidden barrier that prevents marketers from truly delivering excellence to their customers — the separation between search and social. In this informative course, you’ll discover valuable insights backed by data, and you’ll learn how to identify the secrets to success by leveraging overlapping opportunities in search and social and leveraging factors like auction price, content costs, historical customer journey patterns, and internal operational cues.
