From primary queries like “Is coffee good for you?”

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to the self-guided nuances of conversational search, he’ll examine how bias impacts our search-generating experiences with Google and our interactions with the entire search ecosystem. This talk goes beyond the surface, hinting at a variety of other biases that impact the search experience. Finally, Garrett will pull these insights together into a cohesive framework that reveals the strategic implications of content creation. Join him on his journey to understand the searcher mind and gain actionable strategies to become what your audience is searching for.


Joy Hawkins Owner | Sterling Sky Inc. What We Learned Fro finland whatsapp number data m Last Year’s Customers Who Canceled Their Orders Join us for a dynamic session where Joy will share valuable insights gained from setbacks and explore lessons learned from customers who canceled their orders. Learn about the actionable processes they implemented, the patterns they uncovered, and discover which industries are pulling back on marketing spend. Through engaging stories and real-world examples, Joy will dive deep into the world of local SEO, offering universal takeaways for agencies as well as specific solutions tailored to the challenges of local environments.



Joel Klettke President | Business Casual Copywriting Build a Story-Driven Marketing Machine Customer stories can be the most powerful, persuasive, and profitable content you ever create—but only if you know how to use them. In this down-to-earth session, you’ll learn how to develop meaningful strategies, get the right customers on the record, and use stories to stand out and drive revenue throughout the buyer’s journey. Lily Ray VP of SEO Strategy & Research | Amsive Optimize for the Forest, Not the Trees: Go Beyond the SEO Checklist It can be tempting to approach SEO like a list of tactical items on a checklist.