Facebook Live was launched by the Facebook company in April 2016 and since then, it has only gained popularity.
Social media is not named this way by chance: these platforms are about connecting millions of people and getting them to share things with each other like a big club.
Brands cannot escape this; interaction is crucial for a Facebook profile of any type of business to have the desired success.
Making yourself known through these platforms is very easy for an SME, but communicating directly with the entire desired audience is a bit complicated.
This is why live video streaming has become a great alternative to communicate brand stories or events to the masses, thus establishing close relationships with users.
Remember that behind social media profiles there are real people, with whom you have to communicate effectively to create an emotional bond that will later become brand loyalty.
In addition, many users only use social media to communicate directly with their brands and make complaints, comments or suggestions that are important to them.
On the other hand, videos themselves tend to generate more engagement among users than images, which is why marketers have become really interested in options like Facebook Live to connect more with audiences.
However, there are many aspects to this tool that require special attention in construction email list order to achieve the desired success.
This is why, with this article, we want to help you get the most out of Facebook Live to broadcast the best videos, learn tricks and know how to analyze their performance.
Facebook Live was announced in August 2015 as a rival to Twitter's live streaming app Periscope.
For starters, access was restricted to VIPs such as Serena Williams, Dwayne 'The Rock' Johnson, Ricky Gervais and Michael Bublé. Journalists were next in line to gain access.
Since then, Facebook's two billion active users can broadcast live video to their friends and family.
Facebook Live is a valuable new addition to the social network, allowing you to record videos and broadcast them live to your friends, followers, and even the world.
Whereas before, videos had to be recorded and uploaded to the app or website after the fact or event, Facebook Live makes it possible to share those moments as they happen.
To use it, you'll just need a touch of your iOS or Android touchscreen.
The way Facebook Live works, therefore, is through an iOS device, such as an iPad or iPhone, or an Android phone or tablet.
On the other hand, Facebook Live is not available for Facebook on the web, although you can watch the live videos from Facebook.com
To make it work you'll first need to make sure you have the latest version of the Facebook app for iOS and Android. You can check this by searching for Facebook in the App Store or Google Play.
