Choose a main cta and let it dominate: in an email that has several ctas, decide argentina email list 4.8 million contact leads which is the main action you want the reader to take, and make that one stand out. There should be one clearly dominant action. Other ctas can be more neutral and generic, such as “read more”. Short and sweet: ctas often appear as buttons so the cta copy naturally has to be short in order to fit. But even a cta that is a text link must be short and clear.
More than that, it must be meaningful. For example, if you are linking to a blog post that you want the recipients to read, don’t highlight the title of the blog post as the cta – use a separate button or text link with a short, meaningful cta, such as “be the first to know”. Align your cta with the subject of the email: the cta must gel with the message and spirit of the email. Set the expectation of the action you want readers to take with the email content, and then give the final push in the cta.
