While others shotgun their way into new markets with a “spray and pray” approach, Temu’s expansion was more like a well-thought-out game of chess.
They moved strategically from one region to another.
In the image below, you can oman number search see their global marketing entry timeline between Q4 2022 and Q4 2023.
Temu global market entry timeline
Image source
Ever felt like Temu’s ads were following you around? You weren’t imagining things.
From Super Bowl commercials that cost them $21 million to omnipresent social media ads, Temu made sure they were everywhere.
In fact, they were the biggest advertiser in the US in 2023. They spent billions of dollars!
Temu Facebook ads
Temu Facebook ads
Their strategy was about making so much noise that no one could hear the competition.
