For example, when we developed a website for the closed business club Kelia , we reflected the exclusivity of this establishment on this web resource. We showed in the photographs used an exquisite collection of elite wines and the interiors of the halls for private meetings of business people.
We also placed an image of the Moscow Kremlin and Red Square on the website, drawing the user's attention to uk whatsapp numbers the unusual location of the club - it is located in the very heart of the capital, a few minutes' walk from the Kremlin walls.
3) Focus — you achieve leadership in a narrow niche. For example, you only cut Pekingese dogs in a dog grooming salon and position yourself as the best establishment of this kind in all of Moscow.
The third strategy can be combined with both the first and the second. For example, you can achieve cost leadership in a narrow niche. Or, conversely, become a supplier of exclusive goods or services in the same niche.
with the second in most cases. After all, providing an unusual or even exclusive service (or creating such a product) implies an increase in costs.
Therefore, do not try to convince potential clients that you are better than your competitors in everything . Firstly, the smartest buyers will not believe you, and secondly, it cannot be true. And any lie will sooner or later "come back to haunt" in angry comments from disappointed clients.
Instead, identify your strengths that are important to your target audience and present them well. Among potential clients, there will be people who, due to their preferences/beliefs/desires, will choose you. In other words, find your clients.
For example, our clients are rational, calculating people who care both about the immediate profits of their business and about its long-term development.
Since you have read this article to the end, you are most likely just such a thoughtful, critically thinking person. We think you will appreciate our systematic approach to working with transparent KPIs. Contact us!
