also great places for video marketing content.
Step 1. What do you want from your video content?
This step actually has 2 parts. First, you need to evaluate yourself as a brand. What makes you different and brings you closer to your customers? What do you value as a business?
Second, figure out how your video content will fit with your values and what your customers value in you. What problems are you trying to solve? What does success look like?
When your goals are specific, you'll find it much easier to create content around them.
There are three key questions you should ask yourself right now:
Who are you?
Who cares?
How can you benefit your potential customers?
For more details on those questions and how to answer them, check out our post on awareness stage content. It will help even if you aren’t actually creating awareness stage content right now.
Step 2. Where is your audience?
If you're thinking about creating a video marketing strategy, you'll probably start with those who read your posts, view your social media, and browse your website.
Examples of Video Content Marketing
Different types of video content will serve different marketing purposes and there is no shortage of content types out there. Let’s talk about some of the most common types of videos used for marketing.
Product/Service Videos
Product or service videos explain and show what a product or service does, as well as the tangible benefits.
Brand Videos
Branded videos are typically short videos that aim to introduce your brand to potential customers.
Explanatory / instructional videos
Explainer videos, well, explain how to do something. They are usually quite short, grab the viewer's attention, and explain your business idea or concept in seconds.
Video Marketing Tools 2020
Powtoon
DIY Animation
Pay Once
Trial
$16.00/mo. – $99.00/mo.
PowToon is an animated video maker for educational and training purposes. It allows you to choose from Explainer Video, Infographic, Presentation, Corporate Video, Social and Video Ads.
