The full contents of the eBook include:

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What to expect from the eBook
Firstly, this eBook addresses the typical bottlenecks that prevent marketers from executing perfect personalisation (okay, nothing is ‘perfect’ but as close as you’ll get!).

It helps you to identify where you may need to make changes internally to support a sound personalisation strategy and rollout, and how to solve some of the key issues we see in our prospects’ and clients’ businesses.

Next, we examine the planning stage. From mapping your brazil telephone number customer journey to writing a plan, you’ll find the basics that can’t be overlooked if you’re to achieve the highest state of Salesforce personalisation.

Then, we run you through all of the Salesforce Account Engagement features available. Some are obvious - Engagement Studio, for example, exists to enable marketers to better tailor campaigns and communications to segmented audiences. Other features are often overlooked and undervalued, such as a correctly customised preference centre.


What to expect from this eBook
Meet the author
Personalisation is for life(cycle)
What’s the personalisation problem?
Planning your personalisation strategy
Top Account Engagement features
Next stop: Perfect personalisation
So if you’re looking for a step-by-step guide to rolling out a sophisticated personalisation strategy in your business, download this eBook before you do anything else! Like I said, it’s tailored to Salesforce customers so you can rest assured that it’ll be packed with useful insights and takeaways.

Download the free eBook here.

Have a question or want to chat about tailored support for your business? We’re always happy to chat! Request a call with one of our Salesforce marketing experts.