The importance of email design

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Welcome emails containing some kind of discount or bonus are the best allies for an e-commerce site . By using a temporary code, the newcomer is encouraged to redeem it for their own benefit. It is a clear way to make the user act.

In addition to encouraging users to act again, it also promotes the brand itself. Users who are satisfied with a service or product tend to recommend it, usually by sharing a photo or experience on social networks or brazilian telegram with their closest contacts.

4.- Informative
welcome email chainAnother possibility is for brands to send useful information to users via a welcome email chain. In addition to offers and discounts, users can demonstrate a certain interest in the brand, its work, initiatives or other projects.

Vueling is a good example of this. In its welcome email it not only offers information about what users receive from it. The company also sends information that may be of general interest to all users. The company personalizes offers or flights based on the user's location. In this way, Vueling takes advantage of the opportunity to show outstanding offers on flights departing from the chosen airport.

5.- Introductory email
welcome email chain

You can introduce users to your own website through a welcome email chain. Sometimes, users are not clear about what kind of services a particular brand offers. In other words, they have a prior interest but are not familiar with all the brand's features and services.

The cosmetics company MAC has been able to answer the questions of its subscribers. The brand sends an introductory welcome email in which it makes clear the latest news about the brand, the artists that currently collaborate with it, as well as the most common searches by users. In addition, as an interesting fact, they also publish all their social networks.

Many users access brands through social networks. And not only that, more and more users trust the recommendations and images found on social networks to make online purchases. Hence the real need for brands to not neglect their contact with users in their social media spaces.

C.- Choose an email marketing tool
MDirector

There are dozens of companies offering automation services. In addition, you can find marketing platforms with which to design and carry out effective digital marketing campaigns. Choosing the right tool is essential. Have you tried automating your emails with MDirector ?

D.- Design the chain based on the objectives
welcome email chain

Finally, it is about designing a welcome email chain based on the objectives you want to achieve. Depending on a specific objective, each brand can determine what type of users it is targeting.

Working with specific or pre-designed segments is very helpful. Brands have more information about users or, at least, more resources to obtain their interests and tastes. They also have more chances of getting recommendations right. Specific campaigns with specific user profiles are more effective than others that try to cover a variety of profiles.

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To do this, it is essential to segment the subscriber list well . The questions that have been asked beforehand during the subscription are key. They allow, for example, some of the most typical segmentations such as demographic data, user behavior and registration date, among others.

welcome email chain

Finally, to create a welcome email chain, you need to keep in mind that email marketing is more like a workflow than sporadic contact. In other words, although the first contact is important, it is about creating a relationship between the brand and the user. Therefore, contact must be permanent and periodic.

In addition, email design is essential. Brands have the opportunity to be present in users' inboxes and leave their own mark. A bad design can kill users' interest. On the other hand, a good design can favor the brand's branding .

Thus, the email marketing platform plays a fundamental role in this entire automation process. Without a good emailing tool, it will be very difficult to build an effective welcome email chain.