3-Minute Guide: Contact Builder in Salesforce Marketing Cloud

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Managing data in Salesforce Marketing Cloud Engagement comes with challenges. Lists, Data Extensions, and having multiple places to edit data within the platform can be confusing, but the main thing to know is that ‘Contact Builder’ acts as your central data designer.


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Anton Minnion

3 mins


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Table of Contents
What is Contact Builder?
Contact Builder features
Contact Builder terminology
Creating Data Extensions & relationships
One of the reasons Marketing Cloud Engagement is so powerful brazilian phone number example is its ability to ingest data from a variety of sources that can then be modelled in the best way for your business use case. The fact it uses relational data modelling via Data Extensions makes Marketing Cloud very flexible. It’s possible to store and manipulate data however you need.

Yet, with data coming into the system from various sources and having access to a combination of lists in Email Studio, and Data Extensions for the likes of Journey Builder and other studios, marketers need a place to design and have an overview of all contacts.

Enter, Contact Builder.

What is Contact Builder?
Contact Builder is a Marketing Cloud module that helps customers organise, manage, and unify data by connecting data sources for a single profile of a contact.