This is more advanced and can be tackled later down

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Unlike third-party AI software that may come with a lengthy implementation or need to integrate with your marketing automation software, Einstein AI solutions are completely native. It’s just a matter of ensuring you have the right editions and make use of the various Einstein features.

Einstein + Data Cloud = Data heaven
AI requires a good volume of reliable data to produce the best results. Where Salesforce has a real edge over managing customer data, is with its Data Cloud platform.

Data Cloud combines your marketing, sales, and service data in a single place and helps you to organise it in meaningful ways so every department can access a single, reliable source of truth.

What’s more, pulling data from various sources is so much easier with Data Cloud and other Salesforce products, such as Marketing Cloud and Sales Cloud, making your data foundations ideal for adopting AI in your business.

Flexibility with the Einstein 1 Studio
For those ready to take generative AI to the next level, you’re not hamstrung by out-of-the-box AI functionality. With the Einstein 1 Studio, it’s possible to build and extend AI exactly as your business requires it, whether that means configuring specific prompts and actions, or bringing your own predictive AI models and large language models (LLMs) into Salesforce.

If you’re a marketer overwhelmed by that terminology buy telemarketing data right now, don’t let it deter you. the line. See our free guide to Marketing GPT for tips for adopting Salesforce AI in the first place.

Where to start with adopting Salesforce AI
As we’ve covered, the good news is that customers will find Salesforce AI functionality to be a natural extension of their marketing automation toolkit. However, this doesn’t negate the need to proceed with caution! Here’s what to pay attention to as you implement and leverage AI.

Focus on high-quality data, first and foremost.
Learn how to write excellent natural language prompts.
Know your audience and lean into what you know to guide AI output.
Apply the 80/20 rule: Let AI do 80% of the work, then take over for the final 20%.
Have a formal review process.
Access free Trailhead training and support.
Work with consulting partners to better understand AI capabilities in your account.
For a more detailed guide to Salesforce Marketing GPT (one of the Einstein AI solutions), download our free ebook and use it to make a plan for AI adoption in your business sooner.