This is probably the most used promotion channel by a real estate agency, by far. The first thing that many agencies do when they need to sell a house is to publish it on a portal.
Portals are an easy way to generate customers ... for the right price.
Real estate portals are a form of paid advertising. Each portal tunisia country code has a number of specific products, but generally it all boils down to the fact that you are paying for leads ; they charge you a certain amount per month, and you can receive more or fewer leads based on your published ads.
It is a convenient way to do business, because it partly ensures a constant flow of leads. If you also combine it with real estate software that can qualify each lead, it can become a very effective strategy.
The only problem is dependency.
I've already talked about how much real estate agencies rely on portals . The important thing is not to focus your entire business on them, and to diversify your strategy to attract new clients.
If at some point the portals decide to tighten prices or change the rules of the game, your company could be affected unless you have other marketing channels.