Marketing Director: Duties, Salary, Online and Offline Training

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Hello! Today we will tell you what a marketing director does, and is it possible to master this profitable and responsible profession in a convenient online format?

Marketing Director Responsibilities
A marketing director or head of the marketing department (the English equivalent of CMO, Chief Marketing Officer) is a manager who is responsible for developing a strategy for promoting goods and services across all marketing channels. Most often, such specialists work in large companies, where marketing is a separate department or division. In small companies with up to 50 people, these tasks are taken on by the CEO, head of the sales department, or marketer.

The list of job responsibilities of a marketing director is tunisia phone code quite extensive; a specialist in this position must understand key areas of marketing, plan competently and think strategically. It is believed that earlier (5-7 years ago), marketing directors mainly worked with communication channels, often distributing tasks between marketing contractor agencies and monitoring their work. Now we can see the active “digitalization” of the marketing director profession, the growth of tasks related to analytics, and the merging of marketing and sales.

If we summarize the descriptions of several vacancies on job search sites, we can outline the following area of ​​responsibility of the marketing director. His main responsibilities include:

research and analytics;
marketing strategy;
brand strategy;
marketing communications;
online promotion channels;
performance marketing;
customer loyalty;
business analytics and unit economics;
financial planning and budgeting;
department management and team building;
How much does a marketing director earn?
The salary range varies greatly depending on the level of the company that is recruiting a specialist for the staff. But several trends can be identified. It is believed that B2B projects have lower salaries on average than B2C, where the income range is tied to the company's rating and the level of the specialist. When searching for a marketing director with 5 years of experience, salary discussions start at 150,000 rubles in Moscow. In general, the salary range varies from 150 to 300 thousand rubles in the capit