Starting with an unexpected simplification of lead management

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They are created based on visitor interactions with certain pages, certain forms, or a pre-established scoring. – a blog article , once written, can be fully automated: its publication is scheduled in advance, as well as its distribution on social networks and even its promotion by automated newsletter following the publication of the article. – a web page can be scheduled for publication or unpublication, depending on its relevance to a specific marketing campaign. It is easy to see, then, the advantages that marketing automation brings.

Scoring allows you ethiopia email list 150000 contact leadsethiopia email list 150000 contact leads to assign points to prospects via marketing automation software based on the actions they take reading an article, the latest white paper, subscribing to the newsletter, etc.. This is a miraculous practice when you consider how difficult – impossible? – it is to manually assess a lead's maturity level. Marketing automation allows you to be relevant, no matter what, in lead management : nurturing campaigns are activated in a personalized and automated manner, which does not allow for error.



Each prospect receives what they need, at the right time, and only the most mature of them are passed on to sales representatives. Inbound sales inbound sales is a bit like the commercial side of inbound marketing . It differs significantly from traditional sales and takes a more consultative turn. It works in addition to the inbound approach to enable maximum growth of the company. Above all, it is important to understand that inbound sale is not just a sales technique, but a real concept which draws its main characteristics from the global inbound approach.