joderama via @cmicontent

[leadseodata]

Even small adjustments in these areas can speak volumes about how situationally aware your brand is and how responsible and responsive your content conversations are:Copy: Check the main body of your content as well as the text in each asset’s headline, teaser, email subject lines, calls to action, and image captions. And don’t forget to double check the additional copy you’re using when you share that content on social media, too!Metadata: Update the text that lives behind your copy for situational relevance to ensure that audiences discover your content at its most responsive, forgoing the surface of outdated or insensitive assets.

Update your #metadata to ensure that your #content is switzerland companies email list at its most responsive, says @.Share on XVisual imagery: Pay attention to the subtle or nonverbal messages to ensure that they don’t conflict with your carefully considered copy. For example, including older photos of happy diners gathering closely in your restaurant or airline passengers crammed into middle seats puts the credibility of your social distancing messaging in doubt.Choice of topics and how you approach them: While you can adjust copy, images, and metadata to fit your COVID--impacted reality, some subjects are best avoided.

For example, now is not the time to dole out health advice or weigh in on virus trends, unless your brand is a reputable firsthand resource for health information. It’s not the time to make promises as a “wellness influencer.” If you find any of this content in your audit, take it down.Use of data: Are the stats you cite in COVID--related conversations current, accurate, and beyond reproach? Given how quickly new information is emerging and being revised or debunked, it’s hard to be % certain all the time.