Image size: All social networks have different ideal image sizes and dimensions. Check the requirements and optimize your images for each network.
Hashtags: On Instagram, hashtags are very popular, and you can use them even more than you would on Twitter.
Content: Since you’re likely to have different audiences on each network, you should optimize your content too.
7. Use relevant hashtags
Hashtags, which we covered briefly above, are a great way to connect with potential customers based on interest.
Be careful here. You want to use hashtags effectively and you don’t want to overload your followers with tons of hashtags that aren’t relevant to your post.
Moreover, in today’s context, you can also employ belgium email list hashtags on emerging platforms such as Instagram Threads to enhance engagement and encourage more interactions.
When creating hashtags, see which are popular based on the industry you serve, the products you sell, and the customer personas you’ve created.
You can also check the trending hashtags on Twitter. By default, Twitter shows trending topics based on your location and the people you follow. You can easily change this if you want to connect with people who aren’t in your immediate area.
Here’s a view of trending hashtags from Twitter:
trending hashtags on twitter
8. Track engagement metrics and website traffic
Generally, you should track your results on social media using the built-in tools available on each social media platform.
For example, Facebook Business Manager and their Page Insights allow you to see detailed information about your audience and engagement per post. Other social media sites offer similar tools.
LinkedIn, you can create longer posts.
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