Use tweetable quotes

[Shakil1984]

trending hashtags on twitter
8. Track engagement metrics and website traffic
Generally, you should track your results on social media using the built-in tools available on each social media platform.

For example, Facebook Business Manager and their Page Insights allow you to see detailed information about your audience and engagement per post. Other social media sites offer similar tools.

You should also track the website traffic you’re driving from social media. To be able to track the URLs you post on social media, you have a few options.

You can use a URL shortener, like bit.ly which also lets you see the number of clicks.

Or you can add UTM (Urchin Tracking Module) parameters to your link with the URL Builder tool. It allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

All of these options help you better track your results from social media posts.

9. Use visual content
Visuals are an essential part of a social media strategy.

You can see this trend in the image- and video-based platforms like Instagram, TikTok, or Pinterest.

This trend is beginning to impact ecommerce. Now businesses need to think more visually if they want to engage with their target audience.

According to a Buffer study, tweets with images receive 150% more retweets than tweets without images.

tweets with images
Facebook shows similar results. Photos generate much more likes than text-based posts.

Since there are a lot of people posting images on social cambodia email list media, you need to make sure that your image is going to stand out among all the cute kitten and baby photos – tough competition!

When you optimize your images, you should consider a few things:

Use bold, contrasting colors that match your brand
Use a minimal amount of text and it’s better to place it on the right side
Make sure any text is easily readable, even when viewed at a small size
Use images that elicit emotions
Use bright, eye-catching images