Bundle products that people already buy together to create bundles that appeal to your customers.

[Shakil1984]

Here’s how to do it right:

Bundle overstock or items that don’t sell well with your bestsellers. This way, you’ll mitigate the risk of your inventory passing its expiration date or going out of fashion.

Experiment with various product combinations. Check what works and what doesn’t to determine which bundles your customers find the most attractive.

If you’re not sure which products to bundle, take a cue from your customers! Reviewing products that your customers frequently buy together can help you better understand their needs.

Start a “buy more, save more” campaign. Encourage your customers to purchase more items to lower the overall price of their orders. You can also set up different loyalty programs by allowing people to earn points for the money they spend and redeem those points on subsequent orders.

Build more meaningful bundles by using your industry-specific knowledge. If you’re in the clothing industry, you can suggest that the customers buy insoles with their shoes or belts with pants. When it comes to the beauty industry, your expertise may help customers realize that body and face oils need to be applied over hydrosols that help them sink into the skin.

Allow customers to create their own custom bundles. In addition to your pre-built bundles, consider allowing customers to pick their own accessories or extras to increase the order value.

Emphasize the savings. Whenever people spend money, they love saving… which means reminding them about how much they’ve saved is always smart! Keep the savings top of mind by showing them both as both a dollar amount and a percentage.