Personalization based on customer behavior

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Check out how Gusto personalizes the headline on the homepage for new visitors:


And for returning visitors who already have an account:

Using embedded content is the least intrusive form of web personalization because visitors don’t even notice that it’s happening. They simply browse the site and digest the personalized content as they go.

2. Overlays
Overlays cover up some of the israel email list background content of a website. The most common types of overlays are popups and sticky bars.

They’re usually more intrusive (since they appear unexpectedly and cover part of the page), but this makes them easier to notice. As a result, they have much better conversion rates than embedded forms of personalization.

There are lots of ways you can use sticky bars and popups for customer lifecycle management… in fact, you can accomplish most of the strategies above using overlays!

This includes offering discounts, asking for feedback, and recommending products based on past purchases to a well-defined target audience, ensuring that your messages are relevant and on target.

Check out some popup templates below that can help you to personalize your website: