Why personalize your emails and text messages?

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In this article, we’ll discuss why you should use personalization and then cover some practical strategies to help you send targeted messages in Klaviyo.

Let’s get started!

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How to collect data about your customers?
A step-by-step guide to personalizing Klaviyo messages using OptiMonk popup data
Why personalize your emails and text messages?
When it comes to email and SMS marketing, personalization has become incredibly important for ecommerce stores.

The more you can personalize your content korea email list for well-defined segments of users, the more relevant your messaging will be. And relevant messages lead to more revenue because they speak directly to the needs and desires of the customer receiving them.

Statistics back this up: personalized emails generate 5-15% more revenue than those without any personalization.

Plus, 91% of consumers say that they’re more likely to shop with brands that remember their preferences and use them to provide relevant offers and recommendations.

The same study found that 83% of consumers are willing to share their data in order to receive the benefits of a personalized experience.

Other benefits of personalizing your email marketing campaigns include: