The main reasons why global supermarket retail chains are trying to implement chatbots into their marketing strategy are to improve the quality of service and enrich the customer experience with positive emotions.
Improving customer service with the help of smart assistants has already been appreciated by many FMCG retailers in our country: now you won’t surprise anyone with a bot that accepts orders, offers discount coupons or issues gift cards.
The use of chatbots to evoke positive emotions in revolutionize your recruitment with job seekers database customers rarely goes beyond sending out entertaining content, especially if the company is not ready to introduce new formats of interaction with the audience.
We'll tell you how the creation of an AI-based culinary chatbot helped a supermarket chain improve communication with customers through a mobile app and make the customer experience more positive.
Features of the MCN Telecom client
We were approached by a regional chain of grocery stores that launched its mobile application.
In addition to the main functions related to managing purchases and the loyalty program, the company's management wanted to add a chatbot that would not only be useful, but would also arouse the keen interest of users and encourage them to explore its capabilities.
With the help of a chatbot with non-standard filling, the FMCG retailer hoped to influence such application metrics as engagement, activity and audience retention, as well as contribute to improving the attitude of customers towards the brand.
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