9 keys to writing a good business letter

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Despite new technologies, the business letter remains a very effective tool. Before, it was sent by post, but now it is sent through personalized or mass emails. Whatever the case, it must capture the attention of the potential client and, above all, show a clear and immediate benefit to the reader.

The best strategy to do this is to offer solutions aimed directly at the specific business of the recipient of the commercial letter, so it is necessary to know well the potential clients included in the list to which the campaign will be directed. Thus, instead of using ready-made phrases and letter models, it is best to offer the advantages of the product or service directly and with simple words .

In short, to write a good business letter we must:

Building trust: This is belgium whatsapp shopping data the basis of any sales process. In this case, as it is remote, trust must be built from the beginning of the letter, to avoid it not being read. One of the most effective methods is still to show partners or former clients.
Get to the point: so that before reaching the second paragraph, credibility has been demonstrated and thus we can explain who we are, what we offer, and how we do it well. The text will depend on the products or services as well as the recipient, but the introduction should be brief and specific and then continue with success stories or a summary of competitive advantages.
Good appearance: the business letter must have a design that allows for great visual impact.
Call to action: you should always include a section that tells the customer what to do after receiving the commercial letter. For example: call phone number X before date Y , fill out the following form , visit our website , etc.

Include some incentive, such as a discount or special offer, to encourage the customer to respond more quickly to our call.
Think long-term: above all because a good business letter is the first step in establishing long-term relationships. Its objective is not to sell once, but to find out if we can solve the client's problems in the long term.