Develop top-of-funnel content

[rUparaHmaN014]

When you mapped out your ideal customer journey, you probably identified gaps in your funnel. Those gaps are bits of information that your customers might find useful but haven’t produced yet.

You will need to create iran mobile phone numbers database appropriate content to fill these gaps.

There are a variety of ways to identify the relevant content you need to create. One of the most commonly used methods is content gap analysis. A content gap analysis is where you compare the content you have created to that of your competitors to identify the content you are missing.

To convert visitors, you'll need relevant and valuable content on your website . Content should help your visitors learn about your business, discuss their needs, and demonstrate what sets your company apart from your rivals.

Make sure you create content for each stage of your funnel, from awareness to retention. Use a variety of media forms as well. For example, infographics are great for social media.