Fast deliveries and a wide catalogue are Amazon's great strengths

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The secret to the passionate love affair between Amazon and Spanish consumers seems to lie in the e-commerce company's fast delivery and vast product catalogue . 77% of Spanish Amazon users particularly value short delivery times, while 58% value the wide variety of products as the most important factor when purchasing on the platform. Low prices rank third among the most important reasons for ordering on Amazon.

It is also worth noting that, although list of bahrain cell phone numbers Amazon is often in the spotlight in the media for tax evasion or not offering its employees the best working conditions , 97% of Spaniards have a positive image of Amazon. Those who are most critical of Amazon are young people between 16 and 24 years old and consumers between 55 and 65 years old.

Internationally, Italians have an even more positive image of Amazon, with 98% rating the platform “quite positively” or “very positively”, while Germans are more suspicious, with the percentage of positive ratings falling to 91%. To carry out their study, Ramazing and Appinio interviewed 1,000 consumers aged 16 to 65 in six different countries: Germany, the United Kingdom, France, Italy, the United States and Spain.

The research confirms what is already an open secret: Amazon's absolutely dominant role in consumer purchasing habits . The majority of Spanish consumers (90%) admit to having placed an order on Amazon at some point. And not only that. 86% of Spanish Amazon customers use the Prime subscription service.