Google's foray into the outdoor advertising arena combines the effectiveness

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Display & Video 360 has integrated programmatic buying platforms focused on outdoor advertising such as Hivestack, Magnite, PlaceExchange, Ströer SSP, VIOOH and Vistar Media . Through these platforms, advertisers will have access to thousands of screens operated by ClearChannel, Intersection, JCDecaux, Lamar or Ströer. This is a major step forward for an industry that, before the arrival of programmatic buying, was considering much longer execution times.

“Advertisers can connect with people list of anhui cell phone numbers based on contextual information about screen placement, just like in traditional outdoor advertising, but with the flexibility and ease of use of programmatic buying ,” Mathur emphasizes.

British retailer ASOS has been one of the first advertisers to get their teeth into Display & Video 360’s new out-of-home advertising capabilities. The company used Google’s platform to quickly select and buy digital screens from publishers including Intersection in the US and JCDecaux in the UK through the Display & Video 360 interface. The ASOS campaign generated around 22 million ad impressions across the two countries where the campaign took place.

A study conducted after the launch of the ASOS campaign concluded that the addition of digital outdoor advertising inventory to the campaign had resulted in a 14% increase in brand awareness and a 22% growth in brand consideration.