A strategy that uses Email Marketing campaigns

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In addition, the user must know from the outset who the sender of the email is . If your brand earns their trust with interesting subject lines that then deliver on what they promise, you will guarantee the opening rate you need. And if your brand is already well-known in the travel sector, take advantage of this by showing it in the subject line itself.

An example of this is the case of Iberia , which, in addition to being a well-known brand, uses original and creative themes to capture the attention of its users.

3.- Take advantage of the power of social networks


newsletter with social networks

A well-combined strategy of mass email sending and social media can be vietnam whatsapp phone numbers the gateway to selling thousands of trips with your campaigns.

To do this, you must clearly indicate in the newsletters you send to your users which social media spaces you are present in. Typically, you show the different icons with links to Facebook, Twitter or Instagram, but you can also go a step further and include some of the messages that have worked best on your social media on the sidebar of the emails, for example.

And, even more interesting, is taking advantage of the opportunity that social networks give you both to attract more subscribers and to expand the messages that you initially send via email.

to sell trips must exploit the full potential of this combination of channels.

As Alsa does well in its communications, it uses all possible channels to make communication with the brand accessible.

4.- The value of urgency in Email Marketing strategies to sell trips


Urgency in email marketing to sell travel

The feeling of urgency, like the feeling of exclusivity, is one of the factors that works best to sell any product. If you use Email Marketing to sell travel in the form of a unique and exclusive offer, take advantage of the feeling of urgency to sell the product . Remind the customer that if they do not take advantage of the offer in a short time, they may lose their offer.

An example is the Vueling newsletter , which makes it clear that the 30% discount offer is valid only for 3 hours. A great example of how to use the sense of urgency to prevent subscribers from making a decision later.

Take advantage of the benefits of Email Marketing to sell exclusive offers to your company's customers. The feeling of belonging and of being in front of an exclusive offer will help your product to be more widely accepted and sold .

email marketing for travel

Do you want to create the best Email Marketing campaign to sell trips? In MDirector you will find all the tools you need to convince your subscribers .