The value of consistency in landing page messaging

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Article updated 3 years ago by NewsMDirector
5 steps to gain coherence in your landing page messages

Have you ever landed on a landing page and felt disoriented? Have you noticed that there are elements that don't fit?

Consistency in landing page messaging is a pending issue for many websites. croatia whatsapp number data A consistent and coherent landing page design and messaging will help you improve your results .

These are some of the advantages you will get if you manage to design a consistent landing page:

TABLE OF CONTENTS
1.- Lower dropout rates
2.- Reduce distraction options
3.- You gain credibility
How can you ensure consistency in your landing page messaging?
1.- Lower dropout rates
Regardless of the visitor's origin, they must find a unified, common message on your landing page that responds to their desire to search for something .

If everything on the page is in harmony and does not offer contradictions, the landing page messages will invite the visitor to stay because they will have already found the place they are looking for to learn about the topic that interests them: the one you convey.

2.- Reduce distraction options
Consistent landing page messages reduce the chances of the user losing track of their search .

It is not possible to guarantee the visitor's full attention, but if the page includes content that breaks its general thread, the chances of the user stopping what you want them to do and moving on to other things increase.

3.- You gain credibility
A website that conveys consistent landing page messages gains credibility. A website that is consistent in its design, image, text type or page layout improves the user's browsing experience.

On the contrary, contradictory messages or a design with strange elements will increase the doubts your visitors will have about consuming your products or services .

How can you ensure consistency in your landing page messaging?
These 5 steps will help you increase the effectiveness of this aspect of your landing page:

Direct your users to a relevant page .
Remove all elements that distract or drive visitors away from your landing page.
Increase the first impact , make the user feel at first glance that it is the place they were looking for.
Maintain a coherent design, respect colors, shapes, fonts, sizes , etc. The unity of the image will allow you to improve consistency and credibility.
Include content that keeps visitors on the page, such as videos and images . This reduces distraction and increases the chances of visitors staying on your landing page.
Remember, consistent landing page messaging will help you improve your results . Don't waste time and change your landing page design! If you don't know how, try MDirector Landing Optimizer .