4 reasons to take care of the tone of landing pages

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Article updated 2 years ago by NewsMDirector
Take care of the tone on landing pages

Are you designing your website's landing page? Do you already have your landing page but it doesn't work as you would like? Do you want to improve it but don't know what's wrong?

These and other questions are very common that you will ask yourself if the result of your landing page is not as optimal as you wanted or if you have doubts about how to create it. A common mistake is not taking care of the tone of landing pages, the language used.

The tone of landing pages, as in any other space on your website, should be a factor to take into account, since it can act as a deterrent to visitors if handled poorly .

We give you a series of reasons why you should take care of the tone on landing pages:

TABLE OF CONTENTS
1.- Less is more in the tone of landing pages
2.- The text must be understandable
3.- The user is what is important, not you
4.- The message must be coherent
1.- Less is more in the tone of landing pages
An abundance of text is not a positive value in itself, but it can be a negative value. croatia whatsapp phone numbers A landing page full of text makes it difficult for the visitor to read it and is no longer effective .

The tone of the text on landing pages should summarize the benefits of the offer and highlight the important things. Important texts should summarize the essentials in a few sentences and tell what your website is about, the benefits you provide to the user and clarify any doubts about its usefulness .

2.- The text must be understandable
Your landing page should show that you know a lot about the topic you're dealing with, whatever it may be, but in no case should it make the visitor feel inferior . Landing pages, and by extension websites as a whole, are created to be read by all kinds of people, from experts to those who have no idea about the subject.

Avoid technical jargon and use the most explanatory tone possible. Try to put yourself in the shoes of the average visitor to your website and see if the tone you use on your landing pages is understandable or, on the contrary, leads to confusion and abandonment of the website .

3.- The user is what is important, not you
Even though it's your website, it's not you who are important, but your visitors. Everything should be geared towards ensuring that the message meets the needs of your users . If they're looking for something, you have to provide that, solve their doubts and focus the design on the needs of your users.

4.- The message must be coherent
Each message must be consistent with the tone of the landing pages. The visitor must notice that everything on your website is part of the same machine, where all the gears work correctly .

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