Advantages of the reptilian brain to sell more

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Article updated 1 year ago by NewsMDirector
Presentation by Rubén Orta at Meet Megento: the reptilian brain

Yesterday, Wednesday, October 28, the second edition of Meet Magento was held in Madrid, an event in which MDirector was a Silver Sponsor , which brought together a large part of the Magento community in Spain.

Meet Magento featured a good number of presentations, including “ Use the reptilian brain to sell more ”, a talk in which Rubén Orta, CTO of Antevenio , provided some ideas to achieve an increase in sales by taking advantage of cyprus whatsapp number data an aspect that is not sufficiently exploited in e-commerce sites: the reptilian brain.

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The reptilian brain is a basic instinct in humans that acts when our body demands it, when we perform tasks almost instinctively, without thinking. In fact, the reptilian brain is not capable of thinking or feeling. Its function is to act.

The reptilian brain is the oldest part of the brain, the first that nature provided us with along with reptiles, about 500 million years ago.

TABLE OF CONTENTS
3 factors to take advantage of the reptilian brain
A stand to showcase the Cross-Channel Marketing MDirector tool
3 factors to take advantage of the reptilian brain
Meet Magento

Rubén Orta focused the talk on 3 factors that take advantage of the reptilian brain:

The Halo Effect : As explained in its Wikipedia entry, “ The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of previous traits in a sequence of interpretations. Thus, if we like a person we tend to rate him or her with favorable characteristics even though we do not have much information about that person .”
The bandwagon effect : The bandwagon effect, also known as the bandwagon effect, seeks to be recommended by a friend because in many cases people perform certain actions just because others do it.
The anchoring effect for influencing price . This aspect focuses on a human tendency to make decisions based on the first information available. Thus, the rest of the decisions will be influenced by this first judgment. This effect is particularly interesting when establishing a price range.
This is the presentation that Ruben used in his presentation at Meet Magento:

[slideshare id=33314075&doc=omexpo-lizardbrain10-04-2014-140409052511-phpapp02]
A stand to showcase the Cross-Channel Marketing MDirector tool
MDirector at Meet Magento

In addition to Rubén Orta's presentation, MDirector had a stand during Meet Magento where the latest advances made to make MDirector the first Cross-Channel Marketing tool in the world to incorporate RTB were explained in detail.

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