Link Building Trends 2015

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SEO promotion is an industry that changes daily. It is impossible to read a book from five years ago and think that you know how this system works. The basics do not change, but the standards, approaches and possibilities change.

In 2012, Google launched the Penguin algorithm service, which monitors and penalizes sites for excessive link mass growth, keyword overload, unnatural anchors, meta tags, and duplicate content by adding them to the “black list”. Owners of web resources, having noticed a drop in the site’s position in the TOP, began to get rid of links en masse in order not to get banned by search engines. The site ranking conditions have become somewhat stricter, but there is no need to panic. The first thing you should do is test your site for compliance with Google standards and analyze the sites where you plan to place links to the web resource.


In order to feel confident in the coming year, it is necessary brazil telegram data to know the link building trends of 2015 and apply them in practice.

Link Building Trends 2015:
1 Naturalness of links - what's the point?
Since Google is focused on user convenience, your task is to show and prove to the robot that your link is natural. Signs of naturalness:

Links must be visible to people, not closed.
Placed in the content immediately, not after indexing.
A link is considered natural if it is closed to search robots.
The author in the text refers not to one resource, but to several, similar in theme.
The Title and Description overlap thematically in meaning with the link you are referring to.
2 Quantity is nothing, quality is everything!
Having quality content on your site directly affects your site's position in search results. Write unique content. It should be interesting, simple, and useful. If users like it, Google Penguin will only help promote your useful resource.