In short, the differences between the WhatsApp Business app and the WhatsApp Business API can be summarized as follows:
The WhatsApp Business mobile app is like messaging your target audience on WhatsApp.
With the WhatsApp Business API, your target audience will be able to receive your content in their WhatsApp inbox instead of their email inbox.
The benefits of WhatsApp for your business
Now that we know what WhatsApp marketing is, let's see what benefits it can have for your business! The advantages of WhatsApp Business are very tempting.
As we have already mentioned, WhatsApp has over 2 billion users worldwide. This channel is therefore a gateway to a huge audience. WhatsApp wins the popularity contest against other messaging apps such as Facebook Messenger, Wechat, Snapchat and Telegram.
WhatsApp Marketing 4
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Additionally, if a significant portion of your target denmark telegram data audience is in Brazil, India, or the US, you may be particularly interested, as these are the three countries with the highest number of active users in the world. Mexico and Spain also make the list of the top 10 countries with the most WhatsApp users worldwide.
In addition to the large number of people using WhatsApp, the platform has other interesting benefits as a marketing tool.
Consumers are increasingly looking for personal interactions and marketing content that is specific to them. WhatsApp marketing does just that. Chatting on a platform like WhatsApp will allow the customer to feel like they are chatting with a friend.
While other marketing channels and tools like email and website can also provide a personalized experience, they don’t offer the intimacy and convenience of a WhatsApp interaction.
How does this intimacy and convenience of the marketing channel translate into numbers?
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