Marketing today has all the tools to create this content and automate its distribution internally and externally to the

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First, you need to analyze and share the event data. Send an email to your colleagues specifying the following:

contacts who have registered ;
contacts who participated ;
contacts who registered but did not participate ;
contacts that have never registered ;
information about the questions asked during the event.
Most of the steps can be done manually, but a CRM ( Customer Relationship Management ) makes the process much easier. We use HubSpot , the CRM that includes all the features for the activities listed. Here is a simple webinar follow-up plan , in four steps:

Send the emails with the information seen in the previous point;
Create templates for follow-up emails ;
Provide relevant content that salespeople might share in austria phone number lead the coming weeks (such as dedicated posts, infographics, ebooks, etc.);
Plan and send everything to follow-up contacts. The first email should be sent within 24 hours of the event and include the link to the recording and the slides presented.
6. Once the webinar is over, it’s time to measure its success.
Track KPIs related to the goals you set when you designed the event. The most common are:

number of new contacts generated;
number of existing contacts involved;
number of new opportunities (prospects);
creating new opportunities (deals) for sellers.
Be sure to share these numbers with your salespeople.
If you want to automate these processes, a good CRM (we use HubSpot combined with the Zoom webinar platform ) works perfectly, and allows for a quick exchange of data between Marketing and Sales teams.

7. Putting it all together
Webinars are not only effective marketing tools , they are also effective sales tools : if salespeople have the right information, content and tools, they can really close good deals, through shorter sales processes that increase productivity.

Now that you know what you need to include in your webinar strategy, you can download our templates and see how to best organize the points explained above. The file opens in Microsoft Word, so you can edit each section as you see fit.

In recent months, as we know, countless events, meetings, training sessions have had to give up classrooms and halls and have moved online. Most likely, what began as a need is already turning into a longer-term trend.