The benefits of using animation in training videos

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Often associated with the world of children, animation is a great resource for corporate training videos.

According to the Visual Teaching Alliance, 90% of the information translated to the brain is visual. This is especially important when we want the information to be well understood by the target audience, as in the case of training.

The visual component of learning is a huge factor in understanding learning systems, concepts, and tools. Animation can explain complex information or processes in a simple and fun way that employees can easily engage with.

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Check out some of the main benefits of using animation in your training videos:

Optimizes the learning experience
Animation makes it possible to relate concepts to benin phone number data images, which in turn go into our long-term memory.

Additionally, it’s easier to process pieces of information when visuals support the text. A striking design, supported by clear narration, can help employees understand. As a result, this type of content has the potential to be more impactful than text- or audio-based explanations.

Improves learning by up to 400%
Our brains are designed to interpret relationships between objects, allowing understanding with minimal effort.

Animation makes it possible to transform abstract concepts and processes into something tangible and relatable. Visual stimuli can trigger an emotional response – which together form a memory. The more learning engages our long-term memory, the better our understanding and retention of the concept will be.

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Makes learning faster
Visuals are processed 60,000 times faster in the brain than text.

And naturally, the clearer your message and the more relevant your illustrations, the more effectively you can engage your viewers and provide them with the skills or understanding they need.

Makes learning convenient
Animated videos allow training to be delivered to any employee, anywhere, and accessed as many times as necessary. This democratizes access and drastically reduces costs for companies that no longer need to be tied to a physical location and everything that involves in-person training.