Filming food has never been as popular as it is now – just look at the craze for “taste made” style videos that have taken over social media recently.
Furthermore, with the popularization of YouTube channels and, recently, with the quarantine, many people and companies are also betting on recipe videos to generate content.
As complex as it may seem, filming food is not that difficult if you use the right techniques. It is important to remember that the mission of any food photography or video is to convey sensations, since the act of cooking is an act of love, care and affection. Another important point is to create appetite appeal , which awakens the desire in the viewer to try that food.
Check out some of the cooking videos we produce here at 8 Milômetros:
Carolina Ferraz – It’s on the table – Chicken with sauce from 8 Millimeters on Vimeo .
Tastemade – Naked Cake – Cargill from 8 Millimetres on Vimeo .
Taste Made – Drinks – Grand Hyatt from 8 Millimetres on Vimeo .
You can achieve all of this by following some simple tips that brazil phone number data will make all the difference in the final result of your video. Take note:
Lighting
The right lighting makes all the difference when it comes to food. This is because the play of light and shadow creates the nuances needed to convey appetite appeal.
> Soft back light
Backlighting is always a great way to make any object more beautiful, as it helps to remove any shadows that could ruin the final result.
To help soften it, you can use a dome. However, you can improvise, for example, with a shower curtain placed in front of the light and create the same effect!
> Bounce
In the case of food photography or videos, bouncing the light is essential to create more “fill” in the image, giving it a more appetizing appearance.
When using the backlight as the main lighting, the bounce can be done with any simple reflector above the dish.
> Hard Light
Using soft and hard light together can work very well, as the “harder” light helps to highlight the object from the background, making it more prominent with its main features highlighted.
Create layers
Setting the scene around the food is essential to create context, introduce the viewer to that environment, and make them want to eat that food highlighted there. Trays, dish towels, tables with a variety of textures, plates, and platters help to add layers and make your image more interesting.
Using a neutral background can be a great help in creating different types of scenes, changing the layers, textures and props with each take.
Choose the ideal angle
The most common angles for filming food are usually from above, head-on or at a 45º angle, but this depends on the type of food and the feeling you want to convey with the image. For example, a plate of pasta works well filmed from above, while a burger is better filmed from the front, as it captures all the layers.
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