for small businesses: 5 foolproof tips

[nurnobi40]

You may not even know that Instagram is the fastest growing network in the world, but you know its reach and impact on people's lives, right?

Everyone is there. And everything is there too: the news, the news, the gossip, the celebrities, the friends. And the companies.

Naturally, a place with so many people is a great place for companies to find their audience and establish a closer relationship with them. This is easier to see in the case of big brands that are already well-known and have a loyal following.

But what about small businesses? How can they grow and appear on Instagram efficiently? If this is your case, check out these 5 tips we have put together for you:

Define why you should be on Instagram

As they used to say in Castelo Rá-Tim-Bum , just because is not the answer! Opening an account on the social network because everyone says that companies need to be there is canada phone number data not a good enough reason. What do you expect when you create an Instagram profile? Increased sales, relationships with your audience, understanding what potential customers like or dislike about your products?

Being clear about the objectives of being present is essential to guide all your actions and attitudes from now on.

Define the audience you want to reach

And “the more, the better” doesn’t work either. You need to know exactly what the target audience is that you want to communicate with, or you’ll be shooting in all directions without knowing where you’re hitting.

To make it easier, create a persona, that is, a fictitious customer. Outline their entire social, economic and psychological profile. Where does this customer live? How old are they? What do they do for a living? What do they do in their free time? How do they behave?

Once you have this persona structured, it will be much easier to think about your communication strategies and content on Instagram. Based on these characteristics, what type of posts would attract this persona the most? What tone, language, and type of image speak best to them?