Before you start using a thousand and one keyword tools and trying to optimize everything and more to position your website in Google's organic searches, you need to know WHAT to search for and what points you need to keep in mind. To do this, start by asking yourself the following questions:
Do these words have enough search volume? There's no point in using a word that no one is searching for, right? And don't forget to filter your searches to Brazil only!
Will it be very difficult to fight for them? If you choose words chile phone number data that have many competitors also working with them, and especially large competitors with authority on Google, it will be very difficult to get your place in the sun with these terms. In this case, the strategy is to bet on long tails and gradually gain your space.
Where is the word in the purchase funnel? People searching for “corporate video production company in SP” have a much more advanced conversion intention, while people searching for “ tips for making a corporate video” are in the research stage. See which of these layers you want to work on and whether it’s worth it.
How does your website rank? See where your website ranks for each of the keywords you want to target. This will show you where you need to optimize the most and create new opportunities.
Now that you have these points in mind, it's time to roll up your sleeves!
Start by searching for the main keywords for your business that will give rise to the long tails we mentioned above. With the help of the tools below, you will find a huge variety of terms that you might never have come across – especially those that are not at the end of the purchase funnel and that we don’t even consider important!
Purchase Journey Generator
Google Analytics Internal Search Report
SEMRush Keyword Magic
Once you have chosen your main keywords, now move on to the so-called long tail keywords . These are terms that are more specific to your business/product and, consequently, have a lower search volume, which is the perfect scenario for you to position yourself with them! To find out the search volume for each of them, SEMRush and RD Station are tools that can help you in this process.
Now, to make your keyword list even more complete, find out the difficulty, potential and opportunity of each one. Moz is a website that gives you all this information about each term and you can export the data to your own spreadsheet. There are some formulas that calculate, based on all this data, the priority and level of ease for you to work on each word.
With all these tips, it became easier to optimize your website, right?
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