Whether you buy a product or a service…
You sign up for a mailing list…
You click on an ad or a search result
It serves to increase conversions and is used subtly in all media — be it web pages, emails, and even advertisements.
Types of FOMO
FOMO is a really broad concept and therefore there are many different types. Here are some examples…
FOMO at Events
Everyone has been invited to a party except you… Your favorite band is afghanistan telemarketing data playing a concert, but you have to work… Events are a huge source of FOMO.
FOMO on Discounts/Promotions
Discounts and promotions often grab everyone's attention — “50% off!”
Generally, discounts and promotions have a limited validity period, which is why they produce a higher level of FOMO.
FOMO when you are hungry
Have you ever had a hard time deciding what to order at a restaurant? You like one dish, but you also want to try another. You can't choose both, you have to make a choice. Either option you choose will seem wrong, since choosing one dish means you'll be missing out on the other.
FOMO in what is trendy
Everyone you know has bought the new iPhone, do you feel left out? You're probably feeling that need to buy it to be part of the group.
Holiday FOMO
It's holiday season, and all your friends and family are planning where to go, except you. You won't be able to enjoy all the fun activities that
everyone else will be enjoying.
FOMO Statistics
FOMO mainly affects millennials ( source )
69% of millennials feel FOMO ( source )
60% of millennials make purchases due to FOMO ( source )
56% of social media users are affected by FOMO ( source )
45% of millennials affected by FOMO can't go more than 12 hours without checking social media ( source )
40% of people buy things once a year just to post about it on social media ( source )
Due to FOMO, 60% of people make purchasing decisions in less than 24 hours ( source )
How to use FOMO in Marketing
FOMO is a very dynamic concept, so there are hundreds of different ways to use it in marketing. Below you will find a list of some strategies you can implement. We have separated them according to the different aspects of marketing.
FOMO on social media
Social media is a very effective platform to harness the power of FOMO. There are many strategies you can implement…
Create a private Facebook group
A private Facebook group is an exclusive section reserved for only a portion of your audience.
How to create FOMO? Advertise your private Facebook group so that your entire audience knows about it.
Use hashtags
Hashtags — created by Twitter — are an effective strategy that allows you to increase brand awareness, as well as bring you closer to your community. But how? Simple, FOMO.
Hashtags build social groups based on a trend. Members of a community or audience often use, or even create, certain hashtags.
More often than not, people use certain hashtags solely out of fear of missing out: FOMO.
Use Stories/Snapchat
Facebook/Instagram stories, and Snapchat, are great tools for creating FOMO.
This is because they are visual contents whose visibility time is limited. Once the time limit has passed, you will not be able to see that content again.
FOMO in email marketing
Email is another really good platform to use FOMO on. This is because of its high level of personalization — users on this platform have personal inboxes. This way, you can use good FOMO strategies that are targeted directly at each user.
Use FOMO in the subject of the email
The average email open rate is 17.92% — you can increase this exponentially by using a subject line that includes some FOMO.
Some examples could be…
