Max Campaigns with Feed Management

[mouakter16]

One of the most important aspects of feed management is compliance with Google guidelines. If the Google Shopping feed meets all the necessary requirements, it can ensure that the products are activated in the Merchant Center. This allows the product catalog to be displayed in Google Shopping ads and free listings and generate conversions. It is therefore important to check the feed regularly and ensure that it complies with Google guidelines.

Key takeaway: Products that are disapproved cannot generate sales.

2. OPTIMIZE PRODUCT ATTRIBUTES – THE KEY TO SUCCESSFUL SHOPPING CAMPAIGNS
Unlike search ads, keywords play a subordinate role in shopping cameroon phone numbers ads and performance-max campaigns. Instead, the algorithm uses product attributes to try to present the shopping ads to the right user in the most relevant way possible. Optimizing these attributes is therefore of great importance for the success of the campaigns.

Optimized attributes can:

Increase impressions by providing more and more accurate data to the algorithm
Increase clicks because Google can display ads more specifically
Improve CTR because the product title contains the most important keywords
Reduce CPC by increasing ad relevance
Increase conversion rate because the ad is shown to the right users
Improve ROAS by using budget more efficiently