The Basics of a Good CRO Strategy

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Conversion rate optimization is essential for brands and retailers in all industries. The cost of acquiring traffic and new customers is increasing, especially due to the increase in cost per click (CPC) and the fickleness of online users, who are quick to abandon their navigation and switch to the competition if they have a bad customer experience. Therefore, it is important to focus on click-through rate (CTR) optimization to improve conversion rates and thus increase the return on investment (ROI) of acquisition campaigns.

What is CRO?
CRO, or conversion rate optimization, is a set of techniques and strategies to increase the conversion rate on e-commerce websites. An increase in conversion rate means that more visitors are taking a canada phone numbers specific action - in this case, making purchases or generating leads, such as signing up, requesting information or requesting a quote.

Important aspects of a successful CRO strategy:
When working on conversion rate optimization, several aspects must be taken into account:

Page loading times: Studies show that poor loading times negatively affect conversion rates. Fast-loading websites keep users' attention and encourage engagement.
User Experience (UX): The customer journey should be seamless, especially during the checkout process, to prevent abandonment. UX analysis provides insight into the page structure, such as the placement of information and calls to actions (CTAs).
Merchandising and search and selling strategies: These include arranging products and categories to facilitate access to products and increase conversion. This also includes using third-party solutions such as chatbots on strategic pages or integrating user-generated content, such as Instagram, to increase interest in products.