Inbound Marketing - Spokal

[rokassha.k.h@11]

It is true that, applied in all its complexity and scope, inbound marketing requires many assets and, therefore, not all companies are in a position to materialize such a full application from the beginning.

But the good thing about it is that it allows you to 'change your mindset' and learn to act differently when it comes to getting clients.

Inbound marketing is therefore also applicable to small projects run by entrepreneurs and freelancers.

Especially the mindset of working to ensure that your project is present in a non-intrusive way in each and every phase that a consumer you can help goes through.

The goal is to really help him, if you can.

You may be interested in receiving my free chile mobile phone numbers database training on intelligent email marketing for freelancers and entrepreneurs, based precisely on this perspective.

It is important that you understand a concept that is at the heart of inbound marketing: Always Be Helping .

It means that the perspective is to always be there to truly help the client or potential client.

It therefore abandons the traditional paradigm of the sales teams of the 80s and 90s of Always Be Closing.

It is not about selling always and under any circumstances, but rather about having a helpful approach and accompanying the customer in the purchasing decision process as long as we can solve the potential customer's problems as a company.

Check out this more detailed explanation of the concept .

About inbound marketing tools
First of all, and before going into some specific tools, I would like to explain what they have in common:

They are designed to manage all phases of inbound marketing.
They are not usually cheap.
They allow you to not only create content, but also perform lead scoring and lead nurturing.
Its presentation is usually aimed at something like 'the comprehensive tool for your marketing'.
At this point, I should clarify that there are other tools on the market that offer some of the functionalities of inbound tools, but not all of them.

For me, they would not fall within the concept of inbound marketing tools.

That said, I wrote an article a while back about inbound marketing tools that is definitely interesting, I recommend you take a look at it.

As you can see, all of them meet the above characteristics.

In this sense, the point that usually worries entrepreneurs the most is price.

Given the great utility that inbound marketing represents for all types of businesses, some software aimed at smaller projects has also emerged.