Overview of the different Instagram tools

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Instagram has many features that you can use for your brand:

Stories: A feature that appeared in 2016, stories are photos or videos that disappear after 24 hours. This allows you to share content spontaneously on a news story without it remaining on the brand's profile. It is a different format from traditional publications since it is vertical. Unlike videos posted on the profile, which have a limited time, this type of content allows you to broadcast longer videos since there are no time restrictions. You can therefore use this format to brazil telegram number database make tutorial videos for example. One advantage of these stories is that you can put them "in the spotlight" on your profile. They are in fact pinned to the top of your profile and are visible without a time limit. This way, you can highlight your news, your communication campaigns or your products that deserve the attention of your target.
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Reels: Instagram now offers the IGTV feature: longer videos in vertical format. It is designed for mobile in the face of the abandonment of television in favor of digital video. The algorithm suggests content based on your interests and the accounts you already follow. The advantage of this video format is to create a stronger connection with your audience and to make your brand more easily discovered.
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Instagram Shopping: This tool allows users to discover new products and businesses can highlight their store and redirect to their site so that the prospect can then make a purchase.
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