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Learn more about EEAT and how you can use these factors to create great, people-focused content.

Advances in AI
AI has recently made great strides in the world of marketing and content creation.

In May 2020, a paper titled “ Language models are low-shot learners ” described an AI model called GPT-3 175B. The model produces human-like text thanks to advances in NLP.

This model is the basis for many AI copywriting tools on the market today.

Fast forward to November 2022. OpenAI has launched ChatGPT, a chatbot that acts as a human interlocutor. Users can ask ChatGPT questions and receive AI-generated answers within seconds.

ChatGPT7
SEOs and content creators have already found many ways to leverage ChatGPT. Here are a few:

Finding content ideas
Create summaries of longer texts
Generate structured data
Writing Title Tags and Meta Descriptions
ChatGPT uses AI technology to streamline writing tasks. Similar to thailand telegram data spell checker, AI is a tool that can help writers create content more effectively and efficiently.

But it bears repeating: Human supervision is crucial.

In fact, ChatGPT has already caused some controversy in the SEO community.

But Danny Sullivan, Google's Search liaison, clarified on Twitter that AI content isn't inherently bad. Instead, "it's content written primarily for search engines rather than humans that's at fault."

So we recommend using AI tools as a starting point. Or to automate repetitive tasks that take time. But be discerning and only publish useful content that represents your brand well.