Create something useful for editors

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Tools also give you the opportunity to corner the market. Especially if you use proprietary information. That means your tool can't be replicated. And you'll be the top choice for anyone who wants to link to such a resource.

You can solve a user's problem with a free tool, such as a generator.

Or give users a template they can download and customize to suit their needs. You can even offer a collection of templates.

For example: 9 Marketing Report Templates & Examples for SEO, SEM & More

"9 Marketing Report Templates & Examples for SEO, SEM & More" title
You can also offer a calculator that converts metrics (like a USD to EUR converter) or provides quick answers to burning questions (like a BMI calculator).

Note: Examples of BMI calculator and USD to canada phone number database Euro conversion would not be good link bait. Because they are already abundant on the Internet. Your tool must be innovative, or executed better than the competition.

Like calculators, calculators offer users quick solutions to pain points. They estimate the amount of time, money, or other resources the user will need to accomplish something.


In addition to solving users’ pain points, you can solve editors’ pain points. This happens when you provide them with content that makes their job a little easier (like giving them a quote they can use). Or even strokes their ego (like getting their name on a list).

From data
Publishers want a link they can use to back up a claim with hard numbers. Make content a must-read by creating studies, surveys and analysis:

For example Top Trending Topics in 2023: What people are talking about on the Internet

"Top Trending Topics in 2023: What People Are Talking About on the Internet" title
Content is more compelling and authoritative when it includes facts and figures. Giving a publisher the opportunity to replace “tons of dogs are adopted each year” with “over 2 million dogs are adopted each year” improves their content. And it gets you a link.

Interviews
If you post an interview with someone, they may want to link to that interview from their own website.

It's a tactic called ego baiting. As the name suggests, you're appealing to someone's ego. They're proud to be featured on your site. And they want to share that accomplishment with their own audience by linking to your article.

While this method may earn you a high-value link from a prominent figure in your niche, it is not necessarily the best way to get hundreds of links.

To maximize your link building potential, focus on interviewing multiple thought leaders on a topic.

For example: An Ecommerce Q&A: The best in the sector share their strategies for 2022

"An Ecommerce Q&A: The Industry's Best Share Their Strategies for 2022" title
Raids
Give credit to industry leaders and helpful resources (credit they can give back to you with a link) by creating summaries.

You can even up the ego bait by presenting your roundup as a “best of” style list, or a list of recommendations.