Buying or renting a home has become a particularly hot topic in recent months. The Internet is the preferred channel for these searches, as shown by data from GfK DAM , the official digital audience measurement system in Spain.
After analysing access to websites and apps related to housing, whether for buying or renting, it can be seen that more than 13 million people browsed them , which represents almost 33% of the Internet population in our country. In addition, on average, each user spends 34 minutes a month searching online for housing.
Consumption is greece number screening predominantly mobile, with more than 10 million people visiting digital platforms focused on searching for properties from mobile devices (25% of the Internet population), compared to the 4.6 million who access them from a computer (around 12%). However, more time is spent on PCs, 47 minutes per user per month, compared to the average of 22 minutes recorded on mobile devices.
Who is behind online housing searches in Spain?
Focusing on the user profile, it is clear that the age group that spends the most time each month on housing-related sites is the one that includes people between 55 and 64 years old . Specifically, this segment spends almost 43 minutes a month on these websites and apps . They are followed by those over 65 years old , who are close behind in terms of consumption time, with an average monthly duration of 41 minutes per user.
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