Illustrate with images and videos

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The responsiveness of a web page is particularly important in a digital landscape where the diversity of devices used to access the internet has become the norm. Adopting a responsive design ensures that visitors, whether they are using a desktop computer, a tablet or a smartphone, benefit from a consistent and optimal user experience. This is especially crucial in a context where the use of smartphones for web browsing is constantly increasing.

Investing in responsive design is not just about visual adaptation, but also about optimizing navigation and interaction across screens of different sizes. By providing a smooth and user-friendly user experience, regardless of the device, you significantly expand your reach and increase the chances that visitors will take the initiative to sign up.

Images help to strengthen the connection between your words, your promise and your offer. The advantage of images is that they are more visible than simple text. The user's gaze is immediately caught and estonia telegram number the message is retained more easily. Videos also help to highlight your offer. Your video content must address your buyer personas and correspond to their expectations. You will thus reinforce the positive user experience. To learn more about the importance of images for your marketing, we recommend that you consult our articles “Marketing video: why do consumers appreciate them and how to succeed with yours?” and “Picture marketing: What are the benefits of images for your business?”.



Focus on the customer
When designing your landing pages, it’s imperative to focus on the customer. Visitors to these pages are looking to feel valued and significant to your brand. Overusing “I” and “we” language can give the impression that the focus is more on your business than on the customer’s needs and concerns.